Fitness for Immunity powered by Pharma Nord
In order to promote the range of supplements dedicated to support the immunity from Pharma Nord, we developed a campaign to address a number of influencers and opinion leaders: Immunity Workouts, #ImunoFit challenge.
By associating the immune system with a muscle that fights viruses, bacteria and other pathogens, we have created 3 “fitness programs” for the immune system made by our coaches: Selenium + Zinc, Vitamin C + Zinc and Vitamin D and challenged influencers and key opinion leaders to perform one of the 3 fitness programs, share with their communities, start a serious public debate on this topic, busting myths about supplements and immunity boosters.
#goodroutines – influencer marketing campaign for Good Routine by Secom
Together with Jazz Communication we developed an influencer marketing campaign meant to amplify and give the launch campaign a human touch, to bring to light the good routines of Romanians and empower those who embrace them and position Good Routine (the first suppelements brand developed by Secom) as the partner of good habits and routines.
Influencers in the campaign were the first to receive Good Routine products and a branded canvas. Influencers created, using the products and canvas, a photo or gif post, with personal items associated with their good routines, even on the day of launch. In this way, all product posts were branded and followed the same pattern, which became memorable.
Zexe Braserie started “Pastry Chefs with Artist Spirit” project, inviting annually an artist to create a work of art that will be integrated on the packaging and the entire visual identity. The project was born in 2018 as an initiative designed to make art more accessible to the general public and also highlight the similarities between the two professions, Pastry Chef and artist (the desire to generate emotions through creation, passion for quality, handmade approach, traditions brought to the contemporary).
The first artist invited to take part in this project and translate the spirit of Zexe Braserie into a work of art was Maria Dermengiu, in 2018. In 2019, the artist who signed the collection of packaging is well-known illustrator Alexia Udriște. She is an artist with a great experience in crafting illustrations for children’s books and botanical illustrations. The young artist was inspired by the values of the pastry proposed by Ana Consulea and the spirit of Zexe Braserie and created a botanical illustration that perfectly captured the atmosphere and harvest of 4 seasons, in their own vision.
The project was communicated through a dedicated communication campaign consisting of media relations activities, influencer marketing projects, surprising collaborations (Art Safari Bucurest) and content marketing activities.
The launch of Rouge Nail Bar 2
Rouge Nail Bar, the first manicure bar in Romania, opened its second place in Băneasa Shopping City mall, on November 23rd. From the first bar opened in the Charles de Gaulle area of Bucharest, the concept also reached Baneasa Shopping City, with a complete menu of beauty and express services, including manicure without appointment or manicure-pedicure – hair at the same time.
The „menu” of Rouge Nail Bar also includes permanent hair removal services, hair and eyelash extensions, organic tanning, as well as treatments made with the latest technologies.
We developed an influencer marketing campaign meant to position Rouge Nail Bar as more than a salon, but a nail bar concept, where beauty is lifestyle served with the right drink (prosecco, a delicious cocktail or coffee). Nails & prosecco.
The launch of Zelato, the new ice cream brand signed by Ana Consulea
Zelato is the refreshing dream come true of Pastry Chef Ana Consulea. The new ice cream shop launched in the summer of 2020 was brought to life with a clear mission: to bring more joy on the ice cream landscape and introduce a unique product on the market.
This unique product is „zelato” – a combination of Italian gelato and the classic French ice cream, resulting an ice cream perfectly adapted to the Romanian taste. In charge with entertainment is „Păsăroi”, the mascot of the ice cream shop that took over the commmunication in social media.
Our communication strategy aimed at raising awareness on the new ice cream brand, capitalizing on Ana Consulea’s expertise, position Zelato as a unique ice cream brand and start building an engaged community of healthy ice cream enthusiasts. How: through disruptive communication in social media based on content marketing, influencer marketing projects, but also on-going media relations tailored activities targeting parents, active people, people with healthy lifestyle etc. The launch campaign was preceded by a „tasty” teasing. We continue to do our magic at Zelato.
The launch of Zexe Braserie by Pastry Chef Ana Consulea
In April 2016, we put in stage the launch of Zexe Braserie, the first business owned by Pastry Chef Ana Consulea. Our main communication goal was to position Zexe Braserie as a place and a brand born out of the desire to revive the Romanian pastry, capitalizing on Ana Consulea’s authority and her unique pastry concept.
The launch of the pastry shop – brasserie was centered on an event with carefully selected press representatives and influencers that had the opportunity to taste for the first time brand new desserts powered by Pastry Chef Ana Consulea, get in touch with the new brand’s spirit and thus start a long-term friendship. The event itself was complemented by a series of communication actions (media relations, influencers relations, strategic partnerships, disruptive social media projects etc.) meant to tell the stories of historical cakes, the stories of passion, of quality and build an engaged community. Our team has been in charge with the communication of Zexe Braserie brand since the launch.
Milestones since the launch until now: hundreds of media stories in tier 1 Romanian outlets (but also international outlets), blogs, an engaged social media community organically built, multiple awards, surprising collaborations (Romanian artists – Alexia Udriște, Maria Tureanu, Art Safari Bucharest – the biggest event dedicated to art in Romania), unique content mareketing projects and many more to come.
4GILE MINDS Digital Conference powered by Metro Systems Romania
Metro Systems Romania, the company that manages the IT infrastructure of the German trade group Metro, and 4gile Minds, the company’s Agile community, announce the largest event in Romania dedicated to the methodology that had a major contribution to the evolution of the software industry worldwide: 4GILE MINDS Digital Conference.
With a team of 800 employees, Metro Systems Romania is one of the most agile companies in the software industry in the country. Agile has become more and more popular in software development, managing to overcome the limitations of the traditional way of working (Waterfall). Today, Agile means no longer just the adoption of methodologies at the operational level (Scrum, Kanban, XP Parctices, etc.), but the streamlining of the entire company, including business strategy.
4gile Minds, the Agile community in Metro Systems, was born in response to the ongoing need to optimize and streamline Agile processes within the campaign and beyond and it is a trend setter in Agile.
The announcement of the biggest event dedicated to Agile generated great media coverage in the most influential business publications in Romania (among which Capital.ro – in top 10 news websites with the highest audience in Romania), standing for a statement moment in the company’s communication on Agile. All the media stories on this topic included brand mentions (Metro Systems Romania and 4gile Minds) and all the key messages we transmitted; Reach: aprox. 1.5 mil opportunities to see.
Odiseea Tânărului Artist by Odiseea Association:
The biggest competition for children with talent in art
Odiseea Association for education organized in 2020 the largest national competition dedicated to children between 10 and 18 years old with talent in art. The project aimed to raise awareness to the Association and its unique concept in terms of educational programs.
The road from a “talented child” to a “successful artist” in Romania (and not only) can prove to be an odyssey. A child with talent in art needs permanent financial support, but also counseling to connect him with the opportunities offered by this career. Thus, Odiseea Association started this journey, offering both financial support and opportunities on a public scale, by exhibiting the winning works in the largest event dedicated to art in Romania – Art Safari Bucharest 2020.
We developed a communication campaign focusing on the direct promotion of the contest, but also on informing and educating the public (parents, young people) about the current opportunities offered today by an artistic career, which go beyond the art industry ; The media relations activities were completed by an endorsement campaign with well-known artists, popular in social media (painters, illustrators, graffiti artists, etc.). The exhibition from Art Safari Bucharest was broadcast live by Neatza cu Răzvan și Dani – Antena 1. The campaign generated 5 million opportunities to see.
Programmers’ Week by Cognizant Softvision
Programmers’ Week is one of the largest Romania’s largest technology events, organized annualy by Cognizant Softvision, one of the biggest technology in the world. Programmers’ Week brings local and international speakers discussing global technology trends.
Programmers’ Week Conference and the largest Coding Contest in Romania benefited every year by great media coverage in one of the most influential news, business and IT&C publications in Romania. Total reach: over 500K people exposed to key-messages.
Cognizant Softvision is a product engineering leader, creating impactful end to end digital products and solutions that connect brands with customers. Delivering sustainable innovation, agility and a connection that inspires engagement and business transformation, we’ve worked with some of the world’s largest brands.